Why did I love this book?
If you think a book from 1957 doesn’t have anything to tell us, think again.
I loved this book when I discovered it as a teenager. It opened my eyes to how we’re all influenced and manipulated in our daily lives. Packard warned us, long before the age of social media, that if we weren’t careful, we’d lose our trust in democracy and our sense of freedom.
It sparked an early, and enduring, interest in how we need to remain externally vigilant, not only to obvious assaults on democracy, but also to less visible forces.
3 authors picked The Hidden Persuaders as one of their favorite books, and they share why you should read it.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…